Instinct AI faces pressure from Muse and Dots

Instinct, the invite-only AI agent startup that launched in August with no marketing and barely a website, quickly became one of the buzziest products in AI. Its text-based interface via iMessage, WhatsApp, or email handles life admin tasks like appointment bookings and follow-up emails. Now it faces competition from OpenAI's Dots and Meta's Muse. Despite the pressure, Instinct was valued at $10 billion in late September. Founder Noah Shinn says the company's singular focus on personal assistance sets it apart from Big Tech rivals building for broader audiences.