Gemini Creep Is Becoming a Real Problem

Google's Gemini AI is appearing across more apps and surfaces at an accelerating pace, drawing comparisons to Microsoft's widely criticized Copilot rollout on Windows 11. From Google Docs to Chrome's menu bar, the sparkle icon is becoming impossible to ignore. Research suggests younger users are growing less enthusiastic about AI the more they use it, and constant prompts to engage with unwanted features tend to backfire. With Google I/O approaching, the concern is that Google will announce even more Gemini integrations without learning from Microsoft's mistakes.