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Our Team

We’re passionate about AI, data science, and surfing! And much like catching big waves, it can seem daunting to harness the power of data. Datagrom was started by veterans of data science and AI who want to help others get started in the scary world of data. A ‘Grom’ is a surfer term for a newbie in the surfer world, so we thought that would be a great way to express our inclusivity in the way we approach our consulting practice.

Estevan McCalley

Estevan is an AI strategist with a passion for helping clients amplify their human potential with AI technologies and make better data driven decisions. Estevan is a military veteran with an academic background in aerospace engineering, and has contributed in big data and AI roles at Oracle, Pivotal, Dataiku, and Databricks. He has also been a featured speaker at several industry conferences. He has worked with many of the Fortune 500 companies to help convert their vision for AI into operational reality.

Kenneth Sanford, Ph.D

Ken is a data science technology consultant and often quoted expert in data science. Ken is a reformed academic economist who likes to empower customers to solve problems with data. Ken’s primary passion is teaching and explaining. He likes to simplify and tell stories.

Ken has spent time in academia (Middle Tennessee State University, U of Cincinnati, Peace College, Boston College) consulting (Deloitte) and software development (SAS, H2O, Dataiku). He has worked with analytics departments in most of the Fortune 100 companies. He earned a Ph.D. in Economics from the University of Kentucky in Lexington and his work on price optimization has been published in peer-reviewed journals.

Rocco Sannelli

Rocco is an AI marketing professional with 10+ years of experience working for large multinational organizations, early stage and pre-IPO startups. He has recently contributed in marketing leadership roles at Dataiku and TextIQ.

Rocco is passionate about B2B SaaS and enjoys teaching Digital Marketing at business schools and bootcamps in the Bay Area. Former P&G Brand Manager, Rocco has a proven track record of orchestrating complex marketing campaigns globally.