Salesforce Buys Contentful for Up to $1.5bn

Salesforce is acquiring Berlin-founded headless content management platform Contentful for an undisclosed sum, reported to be between $1bn and $1.5bn. The deal marks a steep discount from Contentful's $3bn valuation in 2021. The acquisition will add an enterprise-grade content layer to Salesforce's Agentforce platform, enabling AI-assembled, personalised experiences across channels. Contentful serves nearly 5,000 brands and supports over 38,000 websites. The deal is expected to close later this year.