YouTube Lets Users Build Custom AI Feeds

YouTube is launching a feature called custom feeds, allowing users to describe in plain language the types of videos they want recommended. Powered by Google's Gemini AI, the feeds are pinned as tabs on the YouTube home page and can be tailored by interest, mood, or purpose. The feature joins similar AI-driven feed tools from Bluesky, Threads, Instagram, X, and Spotify. Custom feeds will not replace YouTube's main recommendation feed and will roll out on web and mobile starting next month.