Yobi Brings Predictive Consumer AI to Azure

Behavioral AI firm Yobi Ventures has partnered with Microsoft to integrate its predictive consumer intelligence models with Azure, enabling U.S. enterprises to deploy AI-driven insights at scale. Yobi's platform uses anonymized, consented behavioral data from real-world signals like transactions to build predictive models for marketing and customer acquisition. The partnership moves enterprises beyond retrospective analytics toward forward-looking intelligence. Wolverine Worldwide, parent of Merrell and Saucony, has already used Yobi's AI to acquire high-value customers, outperforming legacy channels. Yobi is now available for purchase through the Azure Marketplace.