TwelveLabs Expands Video AI Beyond Entertainment

TwelveLabs, a video AI company founded in 2020, offers multimodal models that analyze and search video content. Its Marengo and Pegasus models serve media, sports, and entertainment clients, while its new Rodeo copilot helps video editors accelerate workflows using natural language prompts. Through AWS Marketplace, TwelveLabs is discovering broader applications beyond its core sectors. New use cases include an auto manufacturer using video AI for vehicle diagnostics, law firms analyzing discovery evidence, and insurance companies replacing paper-based processes with video-driven workflows requiring less human intervention.