Tesco Trials AI Assistant for Personalised Meal Planning

Tesco is launching an AI assistant trial with 280,000 employees before a full customer rollout later this year. The tool, integrated into the Tesco app, uses Clubcard data to offer personalised recipe suggestions, dietary preference filters, and meal ideas based on ingredients already at home. Developed with UK-based Tomoro AI and OpenAI under strict secrecy since last autumn, the assistant aims to simplify shopping and meal planning through natural conversation. Tesco CEO Ken Murphy said the technology has the potential to transform how customers shop, saving them time and money.