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Taco Bell is having second thoughts about relying on AI at the drive-through

Taco Bell is having second thoughts about relying on AI at the drive-through

August 30, 2025: Taco Bell Reconsiders AI in Drive-Throughs - Taco Bell is reevaluating AI in drive-through orders due to mixed results and viral incidents. The AI is used at over 500 locations, but experiences vary, including customers bypassing the system.

Chief Digital Officer Dane Matthews suggests using human servers during peak times. Franchisees may have flexibility in AI deployment, with ongoing assessments to optimize effectiveness without affecting customer service.

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