Salesforce enhances Consumer Goods Cloud with productivity-boosting AI

June 11, 2024: Salesforce Boosts AI in Consumer Goods Cloud - Salesforce Inc. is enhancing its Consumer Goods Cloud with new artificial intelligence (AI) and data capabilities aiming to improve productivity in the route-to-market processes for retailers and suppliers. The update integrates Salesforce Data Cloud, enabling more comprehensive customer profiles and targeted account segmentation. It also incorporates Einstein AI tools for smarter data analysis and service agent support, along with features to streamline retail execution and replenishment strategies. This evolution aligns with projections that generative AI could significantly valorize the retail sector, driving robust industry growth.