Reckitt Cuts Research Time 65% With AI Tool

Reckitt has reported research speeds up to 65% faster after adopting NIQ BASES AI Screener, a tool developed by consumer intelligence firm NIQ. The case study highlights how AI-powered insights and synthetic data are reshaping the company's innovation process. The results show stronger-performing concepts alongside accelerated development timelines, signaling a broader shift in how consumer goods companies are leveraging artificial intelligence to drive faster, more effective product innovation.