July 14, 2025:
Prime Day Sparks Record E-commerce and AI Surge - Amazon's Prime Day event generated over $24 billion in U.S. e-commerce sales, marking a 30.3% increase from the previous year. The event extended to four days, with top-selling categories being appliances, office supplies, and electronics. Despite the growth, paid search and social media influencers remained leading sales drivers.
Generative AI traffic to retail sites surged by 3,300%, showing a trend towards using AI-powered shopping assistants. Nonetheless, Adobe Analytics indicated that AI-driven traffic still trails behind traditional channels like email and paid search.
