OpenAI Launches $100 ChatGPT Pro Tier for Developers

OpenAI has unveiled a new $100 monthly ChatGPT Pro subscription tier aimed at developers and vibe coders, slotting between its $20 Plus and $200 Pro plans. The new tier joins a growing lineup that includes free, Go, Plus, Edu, Business, and Enterprise options. The key selling point is five times greater usage limits on Codex, OpenAI's agentic coding platform, compared to the Plus plan. The move appears designed to attract developers away from competitors like Anthropic with a more accessible mid-range option.