April 28, 2025:
OpenAI Enhances ChatGPT with Shopping Features - OpenAI has upgraded its ChatGPT search tool to improve online shopping by offering product recommendations, images, reviews, and purchase links in GPT-4o. This feature, available globally, includes categories like fashion and electronics. OpenAI aims to compete with Google by providing a personalized, ad-free shopping experience, although CEO Sam Altman hints at future affiliate advertising.
Memory integration for personalized suggestions is coming soon, but not in all regions. Users will also see trending searches and can access ChatGPT search through WhatsApp for instant answers.
