OpenAI Acquires AI Personal Finance Startup Hiro

OpenAI has acquired personal finance startup Hiro Finance in what appears to be an acquihire, with founder Ethan Bloch and roughly 10 employees joining the company. Hiro will shut down operations on April 20 and delete all user data by May 13. Financial terms were not disclosed. Hiro, founded in 2023, offered AI-powered financial planning that modeled what-if scenarios based on users' salary, debts, and expenses. Bloch is a serial entrepreneur who previously sold digital savings bank Digit to Oportun for over $200 million in 2021. This marks at least OpenAI's second acquisition of a financial app.