Nike admits England World Cup shirts fall short

Nike has acknowledged that its £135 England World Cup shirts have a problem, admitting the designs 'fall short' of their standards. The kits, which have been criticised for an unflattering 'bulging' appearance, were released in March ahead of this summer's tournament in the USA, Canada, and Mexico. The admission is particularly embarrassing as Nike reportedly employed artificial intelligence in the 'high-tech' design process of the shirts. The premium price tag has drawn further criticism given the quality concerns raised.