July 10, 2025:
New Gen Unveils AI-Driven Storefront Revolution - New Generation has launched intelligent storefronts that enable AI agents to shop on behalf of users, capitalizing on the agentic commerce trend. These AI agents efficiently search, compare, and make purchases, revolutionizing the path from discovery to checkout. Companies such as Google and Microsoft are also incorporating AI shopping features. This shift challenges brands to maintain visibility and customer relationships while safeguarding against fraud.
New Gen addresses these challenges by converting static catalogs into AI-optimized data hosted on custom subdomains, facilitating seamless experiences for both humans and AI agents. The surge in traffic from AI sources reflects a robust trend in this area.
