July 18, 2025:
Netflix Embraces GenAI for Faster, Cheaper Productions - Netflix has integrated AI technology into its production process, debuting its first AI-enhanced final footage in the Argentine show El Atonata. This innovation allows scenes, like building collapses, to be completed faster and more cost-effectively than traditional methods. Co-CEO Ted Sarandos emphasized AI's role in enhancing film and series quality with advanced creator tools, making sophisticated visual effects accessible beyond big-budget projects.
Apart from production, Netflix is using AI for user personalization, search improvements, and innovative advertising solutions. These efforts contributed to a 16% revenue increase in Q2 2025.
