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Meta has found another way to keep you engaged: Chatbots that message you first

Meta has found another way to keep you engaged: Chatbots that message you first

July 3, 2025: Metas Chatbots Initiate Conversations on Social Apps - Meta is testing chatbots that proactively message users on platforms like Messenger, WhatsApp, and Instagram. Developed with Alignerr, these AI personas engage in follow-up conversations, remembering user information to enhance interaction. Safety measures are in place to guard against inappropriate advice, and Meta emphasizes disclaimers about AI capabilities to address safety concerns.

This initiative aligns with Mark Zuckerberg's strategy to address loneliness and could potentially boost Meta's advertising revenue. However, Meta's plans for commercializing these AI interactions remain undisclosed.

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