Meta Goes All-In on AI Agent Muse

Meta CEO Mark Zuckerberg used the company's annual Connect event to unveil a sweeping expansion of Muse, its personal AI agent launched in early September. New features include a real-time digital avatar, Mac computer control, a dedicated email address, and integration with Meta smart glasses. Meta also announced major retail partnerships with Shopify, Best Buy, Walmart, Sephora, and others, positioning Muse as a shopping and task automation powerhouse. Zuckerberg envisions Muse becoming a free personal superintelligence for billions, with Meta eventually profiting through small transaction fees.