Meta builds AI clone of Zuckerberg for employees

Meta is developing an AI clone of Mark Zuckerberg, trained on his mannerisms, tone and strategic thinking, to help employees feel more connected to the founder. The project is being built by Meta's Superintelligence Labs and is in early development. The clone is separate from a CEO agent being designed to assist Zuckerberg directly. It follows a series of failed digital avatar efforts, including metaverse avatars and celebrity chatbots, and aligns with Zuckerberg's broader push to take a more hands-on technical role at the company.