Honeyjar Uses AI to Scale PR Expertise

Honeyjar, founded by PR veterans Michelle Masek and Nadia Jamshidi, uses AI to bring senior-level communications expertise to founders, marketers, investors, and others without dedicated PR support. The platform automates tasks like writing announcements, finding journalists, and identifying speaking opportunities, while keeping humans in the loop before anything is sent. Masek, formerly SVP at Obvious Ventures, says the tool targets millions of people responsible for communications without the formal title. Honeyjar drew 10,000 waitlist signups in 24 hours, with beta testers including Nextdoor, Bloomberg Beta, and agencies Mission North and Full Picture.