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Grok’s AI companions drove downloads, but its latest model is the one making money

Grok’s AI companions drove downloads, but its latest model is the one making money

July 21, 2025: Grok 4 Boosts Revenue, Companions Lag Behind - The Groks AI app saw a substantial revenue increase following the launch of its Grok 4 model, with iOS revenue soaring 325% to $419,000 in just a few days. Even though the release of AI companions boosted downloads, it didn't significantly impact revenue. The premium Super Grok subscription offerings have played a key role in driving earnings despite their higher cost compared to competitors. The launch of Grok 4 also enhanced the app's ranking in the U.S. App Store, although interest has slightly declined since. The analysis emphasizes iOS data because of more comprehensive reporting compared to Android.

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