June 10, 2025:
Googles AI Tools Erode News Publisher Traffic - Google's AI Overviews and chatbots are cutting traffic to news publishers, as they provide direct answers often using content from those publishers. This shift reduces referrals from Google's search engine, endangering the sustainability of quality journalism. Major outlets, including The New York Times, have seen a notable decline in organic search traffic.
In response, publishers are exploring new revenue models, such as content-sharing deals with AI companies. The Times and others are partnering with tech firms to license content and potentially share ad revenue as AI-driven consumption increases.
