Google vs. Specialists: The Virtual Try-On Battle

Google has launched large-scale AI virtual try-on for fashion, letting shoppers in the U.S., UK and India see themselves wearing billions of garment listings. The tech giant claims its custom model understands how fabrics fold, stretch and drape on different bodies at unprecedented scale. But specialist company DRESSX argues scale alone is not enough. The company says fashion demands accuracy in drape, silhouette, texture and brand identity, not just plausible visuals. DRESSX also claims its video-based AI training captures garment movement more precisely, helping brands reduce costly return rates by predicting actual fit, not just appearance.