July 24, 2025:
Google Unveils AI-Powered Virtual Clothes Fitting - Google has introduced a new AI feature enabling U.S. users to virtually try on clothes by uploading a photo on Google Shopping and Search. This tech forms part of a larger initiative to improve shopping experiences, utilizing Google’s comprehensive Shopping Graph.
Additionally, Google launched customizable price alerts and previewed a tool offering shoppable outfit and room inspiration through generative imagery. This initiative includes the Doppl app, which visualizes outfits and creates AI-generated videos, marking further investment in virtual try-on technology.
