Dublin AI firm Apex B2B launches with €1.5m

Dublin-based SaaS company Apex B2B has officially launched with €1.5m in investment and R&D backing from Enterprise Ireland. Incubated within Monsoon Consulting, the company was founded by Bharat Sharma and first soft launched in December 2024. Apex B2B has built an AI-enabled commerce platform targeting mid-market wholesalers, distributors and manufacturers with revenues between €10m and €300m. The company plans to expand into UK, European and US markets over five years and will hire 15 remote staff across product engineering, AI and operations.