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Datadog Acquires Eppo to Expand Its AI, Product Analytics, Experimentation and Feature Flag Capabilities

Datadog Acquires Eppo to Expand Its AI, Product Analytics, Experimentation and Feature Flag Capabilities

May 5, 2025: Datadog Acquires Eppo for Enhanced Product Analytics - Datadog, a cloud applications monitoring and security platform, has acquired Eppo, an experimentation and feature flagging platform. This move will enhance Datadog's Product Analytics suite, offering an end-to-end solution to track feature impacts on KPIs, streamline deployments, and enable AI model experimentation.

The acquisition aims to foster a high-velocity, experiment-first culture that enhances risk management, accelerates learning, and optimizes product quality across various business environments. Eppo will continue operating as Eppo by Datadog, supporting both current and new customers.

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