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Creatio’s new 8.3 Twin CRM update hits Salesforce where it hurts: ‘we don’t think of AI as an add-on…it’s just part of our app experience’

Creatio’s new 8.3 Twin CRM update hits Salesforce where it hurts: ‘we don’t think of AI as an add-on…it’s just part of our app experience’

June 25, 2025: Creatio Challenges Salesforce with AI-Integrated CRM - Creatios 8.3 Twin Release redefines CRM by embedding AI into its platform, unlike competitors' add-on models. It offers AI-native features such as a conversational interface and prebuilt role-based AI agents at no extra cost. Users can customize agents with no-code tools and enjoy seamless multi-conversation support across devices.

By integrating security, data governance, and AI capabilities with services like OpenAI, Creatio sets a new industry standard. The update prioritizes a unified and fluid AI-human experience, enhancing CRM functionality with advanced AI integration.

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