AWS Elemental Brings AI to Live Broadcasting Streams

Amazon Web Services is embedding artificial intelligence and machine learning into its AWS Elemental video infrastructure to help broadcasters deliver personalized livestreams at scale. New features include server-side dynamic multiview, real-time scene analysis, low-latency ad insertion and automated ad yield optimization, announced ahead of IBC 2026 in Amsterdam. The updates aim to eliminate the need for multiple third-party vendor integrations. Indian streaming giant JioHotstar is already using the multiview feature to serve over 100 million viewers, while South American platform DSPORTS successfully monetized FIFA World Cup coverage with just six seconds of glass-to-glass latency.