Apple's Secret AI Project Could Upend the Industry

Apple has been quietly developing an advanced AI system called Ajax, internally nicknamed Apple GPT, while rivals raced to release public chatbots. The company has spent millions daily on AI infrastructure since 2023, leveraging its proprietary A-series and M-series chips to run AI processing directly on devices rather than relying on cloud servers. Despite public mockery over Siri's limitations and widespread claims that Apple fell behind in the AI race, the company appears to be executing its classic strategy: let competitors make early mistakes, then deliver a polished, deeply integrated product. With over 2.35 billion active devices and a loyal user base, Apple's late entry could prove decisive.