July 10, 2025:
Amplitude Acquires Kraftful for Enhanced Customer Insights - Amplitude Inc. has acquired Kraftful Inc., a Voice of Customer startup, to integrate its capabilities. Kraftful uses AI to aggregate and analyze user feedback, transforming it into actionable insights. This acquisition will enable Amplitude's product teams to efficiently understand customer needs and preferences.
Kraftful's platform employs large language models for accurate sentiment analysis, offering AI-generated surveys and interviews to delve deeper into user motivations. Originally backed by investors like Y Combinator and Google Assistant Investments, the Kraftful team will join Amplitude to integrate these insights into its platform.
