September 2, 2025:
Amazon Unveils Lens Live for AI Shopping - Amazon has launched Lens Live, an AI-powered tool in its shopping app, enabling real-time visual search to discover products in the real world. Users can point their phones at items, triggering a swipeable carousel of matching Amazon products. The feature integrates with Amazon's AI assistant, Rufus, for product insights and is available to U.S. shoppers on iOS.
Lens Live leverages Amazon SageMaker and AWS OpenSearch for scalability. This launch aligns with Amazon’s AI strategy, which includes AI-enhanced reviews and personalized shopping tools, aimed at elevating the shopping experience.
