February 26, 2025:
Amazon Unveils Alexa+ with Prime Perks - Amazon announced Alexa+, an AI-driven experience priced at $19.99, free for Prime members. It will roll out in early access in the U.S. next month, initially on Echo Show devices. The launch includes Alexa.com for long-form tasks and an updated mobile app.
Panos Panay emphasized advancements in generative AI, marking a shift from traditional chatbots. Priced similarly to competitors, Alexa+'s cost contrasts with earlier speculation of a $5-$10 range.
