May 8, 2025:
Amazon Launches AI Tool for Product Listings - Amazon has launched Enhance My Listing, a generative AI tool to help sellers improve product listings by suggesting titles, attributes, descriptions, and filling in missing details. The tool uses insights from customer engagement data via Amazon Bedrock to update listings efficiently and has begun rolling out to select U.S. sellers. This initiative follows previous AI efforts for creating product descriptions and listings.
With over 900,000 sellers using Amazon's AI tools, most accept AI-generated content readily. Competitors such as Google, eBay, Meta, and Shopify are also exploring AI-driven marketing solutions.
