September 19, 2024: Amazon Debuts AI Video Generator for Ads - At its Accelerate conference, Amazon introduced Video generator, an AI-powered tool that transforms single product images into promotional videos, currently in beta for select U.S. advertisers. This launch parallels similar tech from competitors like Google and startups Lumalabs and Runway. While promising creativity and value, these generative AI tools also pose legal risks due to potential copyright violations. Amazon assures protection for users under its AI indemnification policy. This innovation is expected to significantly impact the entertainment industry, possibly disrupting over 100,000 U.S. jobs by 2026.
