February 26, 2025:
Amazon Alexa+: $19.99, Free for Prime Users - Amazon has launched Alexa+, a subscription service priced at $19.99 for non-Prime members, while Prime members receive it at no additional cost. This strategy is designed to boost the appeal of Prime membership and generate extra revenue from non-Prime users seeking premium Alexa features.
While specific features weren't detailed, Alexa+ is expected to incorporate advanced functionalities and exclusive content, setting it apart from standard Alexa services. This move underlines Amazon's efforts to enhance its service offerings and differentiate its products in the market.
