July 9, 2025:
AI Personas Revolutionize App Testing with Blok - Blok, founded by Tom Charman and Olivia Higgs, is pioneering AI-driven user persona simulations to refine app development. The company raised $7.5 million to provide predictive testing, which helps developers anticipate user behavior. This innovative approach targets complex industries like finance and healthcare, offering detailed reports and recommendations.
Users upload event data, and Blok's AI models simulate user interactions, optimizing UI without needing real-world release feedback. As interest grows, Blok is operating on a waitlist system, focusing on strong revenue this year while addressing compute cost challenges.
