AI Is Killing Manual Design, Says Top CDO

Aleksandr Loginov, former Chief Design Officer at Prequel, argues that AI tools like Nano Banana Pro and Seedance 2.0 are rendering traditional design skills obsolete. Tools now handle masking, color correction, stock curation, and asset production automatically, shrinking the market for manual craft. What rises in its place is judgment, systems thinking, and intent engineering: translating business goals into precise technical and aesthetic direction. Loginov, now Art Director at Lazarev Agency, says even basic coding knowledge is becoming essential for designers to connect AI models and reduce dependence on engineering cycles.