AI Bills Spiral, Forcing Enterprise Cloud Cost Reckoning

As AI workloads balloon enterprise cloud budgets, automated cost optimization is becoming a business necessity. Nordstrom cut BigQuery reservation costs by 47% using Rabbit's platform, freeing senior engineers from reactive cost management to focus on higher-value work. The challenge is growing: a 2026 FinOps report shows 98% of practitioners now manage AI spend, yet most organizations overspend on AI workloads by four to five times their budget. Rabbit CEO Balazs Molnar argues enterprises must solve three problems: how to pay for AI, make it economical, and use AI itself to address both.