March 18, 2025:
Adobe Unveils AI Tools for Personalized Websites - Adobe has launched AI agents on the Adobe Experience Platform to enhance customer experiences through personalized website interactions. Key features include Brand Concierge, which customizes sites based on past customer interactions, and a Site Optimization agent that manages site performance.
These tools streamline content and data management, enabling businesses to deliver tailored visitor experiences. Adobe's initiative aligns with the trend of using AI-driven chatbots and personalized services to increase engagement and user satisfaction.