Adobe Launches CX Enterprise AI Agent Platform

Adobe unveiled CX Enterprise at its Summit conference, an enterprise platform designed to coordinate AI agents across marketing, content and customer engagement workflows. The system includes a Brand Intelligence System, an Engagement Intelligence System, and a CX Enterprise Coworker that translates business objectives into automated action sequences. The platform integrates with major partners including AWS, Microsoft, Google, Nvidia, OpenAI and Anthropic, and extends into Microsoft 365 Copilot and ChatGPT Enterprise. Adobe also updated its GenStudio platform with new AI agents and brand visibility tools, noting AI-driven traffic to U.S. retail sites surged 269% year over year.