World Model AI Firms Guard Secrets Amid Funding Boom

World model companies like AMI Labs and World Labs are flush with funding but tight-lipped about their plans. At a recent AI panel, AMI co-founder Michael Rabbat refused to detail the company's work, saying they would speak publicly only when ready. Even their data suppliers are kept in the dark. The secrecy is strategic. World models could power robotics, self-driving cars, Hollywood rendering, and more — but revealing a specific direction invites competition from well-funded rivals. As long as fundraising remains easy, there is little pressure to focus or disclose, making silence the smartest business move.