TikTok launches AI shopping assistant and one-click checkout

TikTok is rolling out an AI Shopping Assistant and a one-click checkout feature embedded in its For You feed. The conversational AI agent helps users discover products, check shipping and sizing details, and complete purchases without leaving the app. The checkout feature lets users buy directly from brands in one tap. Built with partners including Shopify, Salesforce, and Stripe, the tools expand TikTok's e-commerce push beyond TikTok Shop. The company reports 54 million Americans purchased a product after watching a TikTok video, and eMarketer estimates TikTok Shop generated $15.8 billion in U.S. sales in 2025.