Stravito Brings Market Research Into AI Assistants

Stockholm-based Stravito has launched a Model Context Protocol server that connects its market research platform to AI tools including ChatGPT, Claude and Microsoft Copilot. The server gives enterprise users access to reports, presentations, spreadsheets, and audio-visual content stored in Stravito alongside CRM and business intelligence data in a single AI conversation. The integration includes citation links to source material, sometimes down to a specific spreadsheet cell, and enforces existing user permissions. The read-only server interprets findings in charts and graphs, not just text, and sits alongside other enterprise data sources to help marketing and research teams make more informed commercial decisions.