Salesforce Adds AI Marketing Agents to Agentforce

Salesforce has launched new AI-powered marketing tools within its Agentforce platform, unveiled at the Connections 2026 event. The features include AI agents for lead generation, content creation, and automated campaign management, aiming to free marketers from administrative tasks. Key tools include Piper, an AI sales development representative that qualifies website visitors in real time, Hunter for prospect outreach, and a Content Agent that generates materials across email, SMS, and other channels. A Marketing Goals Agent automates full campaign execution based on marketer-set objectives and budgets.