Reflex Raises $14M for Custom Enterprise App Platform

Reflex, an AI-powered startup that builds custom business software for enterprises, has closed a $14 million Series A round led by Standard Capital, with participation from Databricks Ventures, Y Combinator, Lux Capital, and Abstract Ventures. The company aims to replace generic third-party software with tailored applications built using AI agents and a proprietary software factory workflow. Reflex has over one million deployed apps globally, counts Amazon, Walmart, Dell, and The World Bank among its users, and grew revenue more than tenfold in the past year. The funding will expand its engineering and sales teams.