Profound Raises $180M to Dominate AI Visibility

Marketing tech startup Profound has raised $180 million at a $1.8 billion valuation in a Series D round led by Sequoia Capital and Kleiner Perkins. The funding will support AI model development and new benchmarks for marketing automation. Profound's platform helps brands boost their presence in AI chatbot responses by analyzing consumer prompts, optimizing website content, and automating visibility campaigns. Its tools also track product accuracy in AI responses, measure consumer sentiment, and monitor competitor performance in chatbot environments.