Perplexity Sued Over Fake Incognito Privacy Mode

A class-action lawsuit filed by an anonymous user alleges that Perplexity's incognito mode is a sham, failing to protect user data as advertised. The complaint claims sensitive conversations, including health, financial, and legal queries, were shared with third parties like Google and Meta for ad targeting, along with IP addresses, emails, and geolocation data. The lawsuit also accuses Perplexity of embedding hidden tracking tools and making full chat transcripts accessible via public links, without clearly informing users. While still allegations, the case raises broader concerns about transparency and trust across AI platforms.