OpenAI Sells $70 ChatGPT Basketball Nobody Asked For

OpenAI quietly launched a ChatGPT-branded basketball alongside its new $230 mini keyboard this week. The $70 rubber ball is tied to a "Pause. Play. Prompt." campaign promoting creativity beyond screens, though the campaign has no other visible presence on OpenAI's website. The company is also selling a broader merch line, including a $175 quarter-zip emblazoned with "research" in cursive. The target audience for any of it remains unclear, as the AI industry has a notoriously poor track record with consumer product instincts.